Government of the District of Columbia
Office of the Chief Financial Officer (OCFO)
Advertising Manager
$103,650.00 - $133,559.00
The Office of the Chief Financial Officer (OCFO) whose mission is to enhance the fiscal and financial stability, accountability and integrity of the Government of the District of Columbia is in search of an Advertising Manager.
This position is located in the Office of the Chief Financial Officer (OCFO), Office of Lottery and Gaming (OLG), Communications and Marketing Division.
The incumbent will support overall brand awareness and the sale of game tickets across the Lottery's existing portfolio of games, including traditional Lottery, iLottery, and Sports Betting.
Duties include, but are not limited to :
- Overseeing advertising agency creative development and production efforts for television, storyboards, media buys, radio, print, and digital ads
- Working collaboratively during all TV pre-production meetings and shoots
- Monitoring and analyzing results of advertising and promo campaigns and making recommendations
- Leading and managing all aspects of advertising and paid media channel strategies and content development, including digital advertising and paid social media
- Partnering with internal team and advertising agency to develop and execute advertising plans
- Ensuring advertising and promo campaigns are compliant and within the brand guidelines budgets
- Leading a team which coordinates consumer and store events
- Performing other related duties as assigned
- Minimum Qualifications : Five (5) years of progressive experience performing the related duties and responsibilities such as : developing and leading successful advertising and promotion campaigns within budget and brand guidelines;
overseeing creative development and production efforts through various media formats (i.e., tv, social media, print, radio, digital ads, etc.
and monitoring and analyzing results of advertising and promo campaigns to identify enhancements. In addition to outstanding communication skills both written and oral, incumbent must have one (1) year of experience monitoring the work and performance of lower-level employees, strong project management skills and the ability to prioritize and meet deadlines.
For initial review, please submit your resume to the Office of the Chief Financial Officer, Human Resources Division, located at 1101 4th Street, SW, Suite W220, Washington, DC 20024.
To complete an application or for additional details related to this vacancy, please visit www.cfo.dc.gov and reference announcement number : 23-AD-DCLB-0007.
The OCFO offers a competitive salary and benefits package including medical, dental, retirement, and educational assistance.
The Office of the Chief Financial Officer is an EQUAL OPPORTUNITY EMPLOYER
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