Paid Media Manager

Responsibilities :

• Own strategy & execution : Own and execute the full lifecycle of paid media strategy across Google Ads, Bing, and paid social platforms — from planning and keyword research to campaign launch, audience targeting, optimization, and reporting.
• Manage paid media campaigns : Manage all aspects of paid media campaigns including ad creation, new campaign launches, bid strategy, budget pacing, and performance analysis to maximize ROAS and MER.
• Analyze & forecast performance : Deeply audit and analyze performance data to identify hidden insights and opportunities – track, reporting, and forecasting results across ROAS / MER, and run geo-lift and conversion-lift studies to prove incremental value and refine budget allocation strategies.
• Continuously optimize & experiment : Every week you’ll run new A / B tests across ad copy, creative, bidding strategies, and audiences to maximize performance and revenue in our target audience, and leverage AI tools to streamline workflows.
• Manage technical infrastructure : Manage and optimize tracking infrastructure including Google Tag Manager, GA4, and conversion tracking.
• Collaboration : Partner closely with design, content, and product marketing teammates to launch new campaigns around our roadmap and align messaging, creative, and targeting strategies for both PLG and SLG growth.
• Market Intelligence : Conduct competitive and market analyses to inform keyword strategy, optimize ad copy, and discover new audience segments.