Analyst, Brand Analytics - Sonic

Brand Analytics Analyst

This position is critical to understanding brand business performance in order to help develop strategies and recommendations to inform future brand direction. The expectation is that this individual will report on information critical to business insights and decision-making. The Analyst on the Brand Data & Analytics team will be a key resource for the brand in answering business questions efficiently and effectively for all cross functional partners.

Responsibilities :

• Insight Generation - Generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.)
• Business Analysis - Analyze brand performance and sales trends, including promotional and test analyses
• KPI Reporting - Create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors
• Ad Hoc Reporting - Develop, execute and deliver reports based on brand business requirements for various stakeholders across the organization
• Brand Performance - Analyze and monitor key metrics across brand health, product performance, and guest experience to assist in analyzing, understanding, and recapping the impact of overall business performance and / or promotional marketing programs
• Strategy Consulting - Provide guidance and strategic recommendations on promotional marketing initiatives across all levels of the organization, utilizing both quantitative and qualitative measures; present strategic recommendations based on sound financial analysis to large and small audiences across all levels of the organization
• Relationship Management - Develop and maintain strong relationships with key stakeholders and partners while collaborating effectively across the organization to achieve objectives
• Project Management - Ensure that all medium / long term projects are implemented on time and achieve business goals and objectives

EDUCATION QUALIFICATIONS

Required Minimum : Bachelor's Degree (preferably in Business Management, Data & Analytics, Marketing, Finance, or other relevant discipline)

EXPERIENCE QUALIFICATION

Required Minimum : 1-2 years relevant experience in relevant field or masters degree preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose : to ignite and nourish flavorful experiences.