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Corporate Communications Manager - Consumer

Corporate Communications Manager - Consumer

TD BankMount Laurel, NJ, US
2 days ago
Job type
  • Full-time
Job description

Corporate Communications Manager I

The Corporate Communications Manager I manages / leads development and / or execution of plans / programs / projects / strategies by designing and delivering communications consistent with TD's corporate standards and strategies, and in support of business results.

TD's U.S. Corporate and Public Affairs (CAPA) team is responsible for building and enhancing TD Bank's employer and corporate brand, increasing awareness of TD's products and services, protecting the bank's reputation, and elevating the expertise of TD's leaders, internally and externally.

We do this by playing a critical role that directly influences business outcomes through strategic counsel, high-impact brand positioning, results-focused initiatives, and message development and communications best practices that deepen engagement with our customers, colleagues, communities and each other.

This Corporate Communications Manager will drive internal and external storytelling for TD's U.S. Consumer Bank, partnering with leaders as they deliver products, services, and in-store experiences that make a difference in the lives of TD customers. This individual will work closely with other CAPA colleagues and with partners in marketing and elsewhere throughout the organization to identify opportunities and ensure consistent, coordinated storytelling that maximizes TD's visibility and influence, particularly as it relates to TD's investment in customer experience.

Depth & Scope :

  • Manages communications projects / programs / initiatives of low to moderate scope and complexity
  • Expert level communications professional role requiring in-depth knowledge / expertise in own domain / field of specialty and working knowledge of broader related areas
  • Integrates the broader organizational context into advice and solutions within own area
  • Understands the industry, competition and the factors that differentiate the organization
  • Applies best practices to implement process, product or service improvements
  • Acts as a subject matter expert within own area of specialty and / or as a resource for others
  • Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
  • Contributes to setting standards within area of expertise
  • Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
  • Uses advanced methods to contribute to new solutions and recommends standards against which others will operate
  • Impacts a range of functional programs and operations across own and related teams
  • Interprets guidelines, standards, policies and results of analyses to inform decision making at senior levels
  • Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
  • Works independently as the senior technical lead and guides others within area of expertise
  • Identifies and leads problem resolution for complex issues at all levels

Education & Experience :

  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • 5+ years relevant experience
  • Proficient knowledge of multiple communications disciplines, media channels, internal / external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supported
  • Knowledge of current and emerging competitor and market trends
  • Knowledge of risk management environment, standards and regulations
  • Ability to manage a budget and work within the constraints of that budget
  • Ability to lead, plan, implement and evaluate program / project activities to ensure completion of initiatives
  • Ability to exercise sound judgement in making decisions
  • Ability to communicate effectively in both oral and written form
  • Ability to work collaboratively and build relationships
  • Skilled in using analytical software tools, data analysis methods and reporting techniques
  • Skilled in using computer applications including MS Office
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines
  • Ability to work successfully as a member of a team and independently
  • Ability to handle confidential information with discretion
  • Preferred Skills :

  • Working with or for a public relations agency
  • Experience pitching media, developing reporter relationships, facilitating media interviews and events
  • Retail industry / consumer brand experience
  • Customer Accountabilities :

  • Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tactics
  • Develops / manages the execution of internal / external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
  • Manages on-going relationships with key business partners and / or third parties to coordinate all internal / external communication activities and project deliverables
  • Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processes
  • Develops and implements a process for coordinating, prioritizing and distributing all broad internal / external communications, utilizing appropriate delivery channels
  • Develops and establishes form and content standards for internal / external communication channels and various mediums by partnering with other key stakeholders and / or third parties
  • Develops, manages and evaluates effectiveness of internal / external communication vehicles and delivery channels that support strategy
  • Prepares and manages communication budgets for each project within the agreed upon parameters
  • Manages assigned projects from scoping / briefing to launch / fulfillment, following established processes, privacy processes and visual / brand standards
  • Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
  • Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriate
  • May create / manage the implementation of digital and social content strategy across multiple channels for internal / external stakeholders
  • Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
  • Develops proactive public relations campaigns that drive share of voice and enhance the brand
  • Provides strategic media counsel support and acts as a bank spokesperson when appropriate
  • Exercises judgment in dealing with sensitive reputational issues and provides counsel to executives
  • Drives leading-edge use of visual media : video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways
  • Shareholder Accountabilities :

  • Manages project budgets within forecasted spend
  • Arranges for timely billings, maintains progress billing standard and promptly communicates variances
  • Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
  • Identifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
  • Prioritizes and manages own workload to meet service level requirements for service and productivity
  • Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
  • Ensures respective programs / policies / practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities
  • Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
  • Protects the interests of the organization identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
  • Conducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audience
  • Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs / policies / practices
  • Monitors service, productivity and assesses efficiency levels within own function and implements continuous process / performance improvements where opportunities exist
  • Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
  • Actively manages relationships within and across various business lines, corporate and / or control functions and ensures alignment with enterprise and / or regulatory requirements
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
  • Maintains
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    Communication Manager • Mount Laurel, NJ, US

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