Corporate Communications Manager I
The Corporate Communications Manager I manages / leads development and / or execution of plans / programs / projects / strategies by designing and delivering communications consistent with TD's corporate standards and strategies, and in support of business results.
TD's U.S. Corporate and Public Affairs (CAPA) team is responsible for building and enhancing TD Bank's employer and corporate brand, increasing awareness of TD's products and services, protecting the bank's reputation, and elevating the expertise of TD's leaders, internally and externally.
We do this by playing a critical role that directly influences business outcomes through strategic counsel, high-impact brand positioning, results-focused initiatives, and message development and communications best practices that deepen engagement with our customers, colleagues, communities and each other.
This Corporate Communications Manager will drive internal and external storytelling for TD's U.S. Consumer Bank, partnering with leaders as they deliver products, services, and in-store experiences that make a difference in the lives of TD customers. This individual will work closely with other CAPA colleagues and with partners in marketing and elsewhere throughout the organization to identify opportunities and ensure consistent, coordinated storytelling that maximizes TD's visibility and influence, particularly as it relates to TD's investment in customer experience.
Depth & Scope :
- Manages communications projects / programs / initiatives of low to moderate scope and complexity
- Expert level communications professional role requiring in-depth knowledge / expertise in own domain / field of specialty and working knowledge of broader related areas
- Integrates the broader organizational context into advice and solutions within own area
- Understands the industry, competition and the factors that differentiate the organization
- Applies best practices to implement process, product or service improvements
- Acts as a subject matter expert within own area of specialty and / or as a resource for others
- Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
- Contributes to setting standards within area of expertise
- Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
- Uses advanced methods to contribute to new solutions and recommends standards against which others will operate
- Impacts a range of functional programs and operations across own and related teams
- Interprets guidelines, standards, policies and results of analyses to inform decision making at senior levels
- Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
- Works independently as the senior technical lead and guides others within area of expertise
- Identifies and leads problem resolution for complex issues at all levels
Education & Experience :
Undergraduate degree or relevant professional certifications, designations, or equivalent required5+ years relevant experienceProficient knowledge of multiple communications disciplines, media channels, internal / external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supportedKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to lead, plan, implement and evaluate program / project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to communicate effectively in both oral and written formAbility to work collaboratively and build relationshipsSkilled in using analytical software tools, data analysis methods and reporting techniquesSkilled in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretionPreferred Skills :
Working with or for a public relations agencyExperience pitching media, developing reporter relationships, facilitating media interviews and eventsRetail industry / consumer brand experienceCustomer Accountabilities :
Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tacticsDevelops / manages the execution of internal / external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiativesManages on-going relationships with key business partners and / or third parties to coordinate all internal / external communication activities and project deliverablesProvides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processesDevelops and implements a process for coordinating, prioritizing and distributing all broad internal / external communications, utilizing appropriate delivery channelsDevelops and establishes form and content standards for internal / external communication channels and various mediums by partnering with other key stakeholders and / or third partiesDevelops, manages and evaluates effectiveness of internal / external communication vehicles and delivery channels that support strategyPrepares and manages communication budgets for each project within the agreed upon parametersManages assigned projects from scoping / briefing to launch / fulfillment, following established processes, privacy processes and visual / brand standardsParticipates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutionsProvides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriateMay create / manage the implementation of digital and social content strategy across multiple channels for internal / external stakeholdersProactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolveDevelops proactive public relations campaigns that drive share of voice and enhance the brandProvides strategic media counsel support and acts as a bank spokesperson when appropriateExercises judgment in dealing with sensitive reputational issues and provides counsel to executivesDrives leading-edge use of visual media : video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate waysShareholder Accountabilities :
Manages project budgets within forecasted spendArranges for timely billings, maintains progress billing standard and promptly communicates variancesConfirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdownIdentifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programsPrioritizes and manages own workload to meet service level requirements for service and productivityAdheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)Ensures respective programs / policies / practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business prioritiesConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateProtects the interests of the organization identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issuesConducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audienceConducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs / policies / practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process / performance improvements where opportunities existApplies subject matter expertise in the discipline, provides guidance, assistance and direction to othersActively manages relationships within and across various business lines, corporate and / or control functions and ensures alignment with enterprise and / or regulatory requirementsKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains