Sr. Manager, Product Marketing (Beauty / Skincare Industry)

Sr. Manager, Product Marketing

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

Tatcha is seeking a Sr. Manager, Product Marketing to help own and lead the development of new product innovations and lead the continued growth of core SKUs. In this role, you will collaborate cross-functionally to build, execute and maintain Tatcha's global product portfolio, innovation pipeline, and marketing strategies that fuel brand growth and deepen consumer love.

Key Responsibilities

• Bring Tatcha's product stories to life by crafting meaningful narratives that honor the brand's heritage and resonate with our consumers.
• A strategic driver of innovation for owned franchises and the existing portfolio.
• Ability to synthesize consumer insights, sales data, competitive analysis, and global feedback to lead product portfolio strategy and product creation from ideation, concept creation to launch independently.
• Identify opportunities to reignite excitement for existing products building core hero SKUs, driving sustained consumer engagement, brand relevance and continued YoY growth.
• Work cross-functionally with Product Development, Packaging, R&D, Creative, Regulatory and Operations to deliver best-in-class innovations that embody the Tatcha experience from concept to consumer.
• Develop timely, detailed marketing briefs for all new products inclusive of product messaging, packaging, copy, product names, etc. ensuring alignment across all stakeholders.
• Proactively anticipate and address developmental and operational challenges throughout the product launch process.
• Conduct detailed pricing analyses and make strategic SRP recommendations for core, new, and limited-edition launches.
• Manage cost of goods for product launches and identify opportunities for cost efficiencies.
• Provide global volume projections / forecasting inclusive of understanding growth to portfolio, SKU cannibalization and implications to retail channels.
• Partner with global retailers, sales teams and regional teams to ensure product strategies are executed and business objectives are achieved.
• Develop and distribute launch toolkits and communications for global markets, including launch calendars, pricing, product positioning, and strategic guidance.
• Support the development of key presentations for leadership meetings, global strategy sessions, and product reviews.

Qualifications

The expected base salary range for this position is $135,000 to $145,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.