Sr. Manager, Small Format

Company Description

Reporting to the Director of key Accounts, you will lead Red Bull's sales efforts across regional accounts. You will oversee a team of Key Account Managers to implement Red Bull's off premise goals at over 75 retailers.

Your main responsibilities will include : developing direct reports; managing account budgets and indicators while developing productive business relationships;

and building joint business plans with senior leadership across retailers.

The role Is also eligible to sit in the following locations : Cincinnati, OH and Louisville, KY.

Job Description

STRATEGIC PLANNING

Challenge top important accounts to outpace growth; call on major small format retailers to use Red Bull's assets and promote difference from competitors

Influence retail accounts to follow recommended promotional schedules and associated pricing

Construct annual Customer Marketing Agreements, manage associated funds for accounts, evaluate Trade Investments and ensure account decision makers are "wired" with Red Bull personnel

Partner with distribution network to maximize in-store presence and consumer impact

Manage trade investment budgets and evaluate value to inform future spend

Allocate resources where the investment has the highest payback with important customers

Promote post-promotion analysis following all programs to evaluate promotional effectiveness and in-store execution

Forecast volume and spend with consideration of prior year performance

LEAD YOUR TEAM

Lead all direct reports consistent with Red Bull's standard

Create a bench of future Red Bull leaders while ensuring career development for the entire team

Guide account managers to develop programs and essential retail relationships

Coach and motivate direct reports for increased productivity through time in field, office, and meetings to implement Red Bull strategy

WIRE TO SUCCEED

Develop business relationships with senior management across retail partners

Ensure all accounts' decision makers carry a long-term focus on the energy segment with supporting tactics

Maximize the impact of Red Bull's support within chains by establishing deep ties between marketing and analytics departments

Use the inputs of marketing and finance experts to develop plans and conceptual sells to the trade

CUSTOMER PROFITABILITY MANAGEMENT

Lead our priorities, goals, and results as it relates to all account processes

Develop trainings and processes to ensure Customer Profitability Management becomes part of Red Bull culture

Seek for ways to improve and refine

Qualifications

7+ years Sales and Key Account experience

Leadership capabilities to mentor your team

In-depth knowledge of Consumer Packaged Goods (CPG) and Direct Store Delivery (DSD) industry

Experience using all data sources (i.e. Nielsen, IRI, CPM, or Sales Data)

Advanced planning, financial management, sales, and negotiation skills

Bachelor's degree preferred or equivalent work experience in lieu of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include :

Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.

Benefits listed may vary depending on the nature of your employment and / or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.