Marketing Manager - Brentwood, TN

PulteGroup Marketing Role

Build a Career That Builds Your Future with PulteGroup! Welcome to PulteGroup where we believe in building more than just homeswe believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you've come to the right place. As one of the nation's largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that's consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We're driven by the bold purpose of Building Incredible Places for People to Live Their Dreams. For over 70 years, we've been building more than homeswe've been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey. Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we're proud to build homes through our trusted family of brandsincluding Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, and Pulte Insurance Agencyall united under the PulteGroup name. Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact.

Primary Responsibilities

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action / offers.
• Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
• Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans / tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• With support of corporate media planning resources and in collaboration with Division / Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message / offer strategy.
• Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities.
• Capable of presenting and interacting with the Division / Area leadership with some ability to talk off script when answering marketing questions.

Management Responsibilities

Scope

Required Education

Minimum Bachelor's Degree in Marketing or Communications or equivalent

Required Experience