Experiential Marketing Events Manager, Mid-Level

Experiential Marketing Events Manager, Mid-Level

Join to apply for the Experiential Marketing Events Manager, Mid-Level role at Jobright.ai

Experiential Marketing Events Manager, Mid-Level

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Join to apply for the Experiential Marketing Events Manager, Mid-Level role at Jobright.ai

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Job Summary :

Verisk Analytics enables risk-bearing businesses to better understand and manage their risks. The Manager, Experiential Events will support event coordinators and marketers to create impactful experiential programs, driving creative strategies and leveraging data for decision-making.

Responsibilities :

• Manages the company's enterprise-wide in-person, virtual and experiential programs
• Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences
• Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
• Prioritize strategic investments in building experiences that align with Verisk marketing strategies
• A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
• Maintain a deep understanding of Verisk's industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
• Leverage data to drive decision-making and ROI
• Ability to deliver and drive process improvements that improve event efficiency and quality
• Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives
• Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)
• Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
• Articulate the role and goal of digital and in-person experiences
• Guide approach to internal events that expand to encompass experiences that build Verisk's culture
• Lead team members on end-to-end experience execution and evaluation

Qualifications : Required :

Company :

Verisk Analytics is a data analytics and risk assessment firm for the insurance sector. Founded in 1971, the company is headquartered in Jersey City, New Jersey, USA, with a team of 5001-10000 employees. The company is currently Public Company.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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