International Market Research Manager

Market Research Manager

A collective energy and ambition. A place where you can make a real difference. We're a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because : Together We Have the Power to Win.

Role Summary :

This Market Research Manager collaborates with markets around the world to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and / or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, message studies, tactical marketing programs, shopper behavior and strategic initiatives. The role also includes analysis of existing research & syndicated data sources to help with market assessments.

Role & Responsibilities :

• Designs, plans and manages marketing research projects.
• Works to define appropriate methodology and overall research plan consistent with business goals.
• Identifies and partners with external agencies & platforms for survey creation, data collection & data analysis.
• Review all research materials to ensure validity of research.
• Provide input as necessary to marketing and agencies in the development of materials for testing.
• Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.
• Provide brand planning & strategy assistance through a solid understanding of the consumer.
• Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.
• Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPs.
• Collaborate with International markets and cross-functional teams and present key findings to senior leadership to inform strategic business decisions.
• Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories using all available information sources including secondary studies, syndicated data and custom research.

Education & Experience :

Skills & Competency :