PPC Manager

Compensation :

• Base Salary : Starting at $80,000 annually, dependent on experience.
• Performance Bonuses : Eligible for performance-based bonuses linked to campaign results and overall business impact.

Benefits :

• Comprehensive benefits package including Medical, Dental, Vision, and Life Insurance.
• 401(k) plan with company match.
• Generous and / or unlimited PTO, including vacation, sick days, and holidays.
• Flexible working conditions with options for remote work when appropriate
Location :
• Office
• Office

Key Behavioral Competencies :

• Strategic Thinking
• Creativity and Innovation
• Analytical Skills
• Strong Communication Skills
• Adaptability
• Results-Driven Approach
• Attention to Detail
• Self-Motivation

Job Summary :

The PPC Account Manager manages and executes Moby's pay-per-click (PPC) marketing strategies. This role requires a deep understanding of PPC tools and analytics to optimize campaigns, manage budgets, and achieve client objectives.

The ideal candidate will be skilled in managing multiple accounts, analyzing campaign performance, and providing strategic recommendations to enhance visibility and conversion rates.

Who You Are :

• A skilled professional with extensive experience in digital advertising & marketing.
• Keen on staying updated with digital marketing trends and best practices
• Proficient in various digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising, and other forms of PPC.
• Proficient with search engine optimization & content creation
• Expert in managing budgets and analyzing ROI from digital campaigns
• Skilled at creating impactful advertising content and conducting A / B tests
• Proficient in landing page construction and A / B testing
• Capable of working independently to meet and exceed objectives
• Strong eye for brand & design

What You Will Achieve :

• Design and implement effective digital advertising strategies that align with our business goals.
• Monitor and optimize campaign budgets and performance to ensure maximum ROI.
• Generate detailed reports on campaign performance and provide actionable insights.
• Use analytics to identify trends and adjust strategies accordingly.
• Contribute innovative ideas to enhance digital advertising efforts and overall marketing strategy.
• Maintain brand consistency across all digital marketing channels.

Expectations :

• Develop comprehensive digital advertising campaigns that integrate seamlessly with other marketing initiatives.
• Proactively identify optimization opportunities using data-driven insights.
• Maintain and expand our digital presence to meet business objectives.
• Manage and execute multiple projects with precision and adherence to timelines.
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• To meet Moby's goals, develop and implement PPC strategies across platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Manage substantial PPC budgets, ensuring campaigns are optimized for return on investment.
• Conduct keyword research and selection for pay-per-click campaigns and monitor their success.
• Design, write, and test highly effective ad copies to achieve higher click-through rates.
• Analyze PPC campaign performance and adjust strategies accordingly.
• Prepare detailed strategy reports, performance reports, and dashboards for Moby's review.
• Work closely with the SEO team to ensure a total search strategy to maximize visibility.
• Stay updated with PPC and SEM trends and tools by attending webinars and training sessions.
• Communicate regularly with Moby's Leadership team about the current status of their PPC campaigns, including challenges, results, and new opportunities.
• Handle Moby's queries effectively and maintain excellent relationships with the leadership team.

Our Culture :

Join a company where creativity and innovation are at the forefront of what we do. We value independence, flexibility, and the ability to adapt and react to changing market conditions.

Our team is dedicated to maintaining an inclusive, supportive environment that fosters professional growth and development.

Apply Today :

If you are a dynamic and driven PPC Manager looking to make a significant impact in a vibrant company, we encourage you to apply.

We are excited to see how your skills and expertise can help drive our digital marketing efforts to new heights.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns.

After campaigns have been launched, you will extract and analyze data across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or related field.
• Proven experience as a PPC Manager or Digital Marketing Specialist with a strong focus on PPC.
• Expertise in multiple PPC platforms, including Google Ads and Bing Ads.
• Strong analytical skills to generate actionable insights from data.
• Excellent communication and client-service skills.
• Ability to work under pressure and adapt quickly to changes in digital marketing environments.

Preferred Skills :

• Google Ads certification.
• Experience with PPC automation and optimization tools.
• Strong understanding of broader digital marketing strategies, including SEO, social media, and email marketing.
30+ days ago