Marketing Associate

Marketing Associate Job Description

Summary

As a member of a small team, the marketing associate will be responsible for the creation of BIOPAC marketing programs to support lead generation and company growth goals. The marketing associate will be involved in all areas of the marketing mix and will follow data-driven marketing, lead generation, and lead nurturing best practices.

Responsibilities include coordination, development, and execution of all aspects of email campaigns, database updates, event organization and logistics, social media campaign support, and development of other promotions and advertising. The marketing associate will evaluate the performance of all campaigns by understanding and reporting on campaign metrics and KPIs for optimization purposes.

This position will also include campaign landing page management, marketing content production, data entry / management of leads into marketing automation and CRM database, and sales / support material creation. The marketing associate will learn about and understand the market, the competitors, and will generate new ideas for how to increase market share and better represent BIOPAC in the market.

Essential Duties and Responsibilities

• Develop all aspects of email campaigns : campaign strategy, creative assets, copy writing, HTML templates, list and database management, campaign execution and reporting.
• Coordinate offline and online events :
• o Work with sales and marketing leadership to book trade shows, organize collateral, reserve equipment, prepare shipment to / from tradeshow, promote event to contacts, update leads lists to database, execute follow up campaigns and report on success of event.
• o Work with marketing leadership to develop webinars : set up, promotion, list development, database updates and reporting.
• Manage and update marketing contacts in databases (CRM and Marketing Automation) and develop and maintain lists to feed lead generation campaigns.
• Develop promotional materials : ads, flyers, social posts, etc.
• Optimize website content including video, images, and page content.
• Develop marketing content to drive demand and generate leads.
• Update the web site to support events and other promotions.
• Support global sales and distributor network with regular communications and updates on

products, pricing and events.

Requirements :

marketing, marketing communications, or events.

manage different types of projects and multiple deadlines.

Marketing Automation (Marketo preferred), Email Marketing, Social Media, Adobe Photoshop,

Publisher / InDesign, HTML and a number of other programs.

Automation (MA) and Customer Relationship Management (CRM) tools.

lists and provide A / B testing strategies for campaigns.

how to optimize.

Additional Requirements :

marketing, marketing communications, writing, design, events or video.

and other print materials.