Demand Generation Manager

Overview

IDC is seeking a talented and experienced Demand Generation Manager with a clear track record of developing and executing digital strategies that attract, engage, and convert prospects into customers.

Why IDC?

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society.

Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the which is one of the highest accolades for the technology market research industry.

IDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem.

We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age.

Responsibilities

• Building and executing lead generation strategies for digital marketing channels including but not limited to SEO, SEM, email marketing, social media, and content marketing
• Developing SEO-friendly content, including blog posts, landing pages, and website copy, to enhance organic visibility and drive lead generation.
• Managing and optimizing SEM campaigns across platforms such as Google Ads and social media advertising to maximize ROI and lead generation.
• Conducting keyword research, analyzing website traffic, and identifying opportunities to improve organic search ranking.
• Collaborating with product marketing and other stakeholders to align demand generation activities and assets with ideal customer segments and personas.
• Successfully executing campaigns in alignment with established KPIs and subsequent communication of results.
• Working closely with the sales team to align marketing efforts with lead generation goals and ensuring seamless handoff of leads for nurturing and conversion.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field
• 5 + years of proven experience in digital marketing, with a focus on lead generation and customer acquisition.
• Prior experience in B2B marketing is required, preferably in the technology market.
• Expertise in SEO and SEM techniques, including keyword research, campaign optimization, and performance tracking.
• Strong analytical skills and proficiency in data analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Demonstrated ability to think strategically and drive results through collaboration and teamwork.
• Excellent communication skills, both written and verbal.
• Proven track record of delivering measurable results and driving continuous improvement through data-driven decision-making.
• Experience working with cross-functional teams and external partners, such as agencies and vendors, to achieve marketing objectives.
• Strong passion for digital marketing and staying ahead of industry trends, with a commitment to ongoing learning and professional development.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a strategic mindset and a passion for innovation.

This role is located in our Toronto Office, with a hybrid work schedule or may work remote from Ontario, BC, Alberta or Nova Scotia.

About IDC : International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.

More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.

For 60 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

IDC Canada is an equal opportunity employer. It is the Company's policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job.

Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.