Marketing Manager

Senior Marketing Programs Manager

We are looking for a skilled Senior Marketing Programs Manager to join our client in Wilmington, Delaware. This role requires expertise in managing client relationships and overseeing various marketing campaigns, including print and digital initiatives. Candidates must have experience working in highly regulated industries such as Financial Services and have experience working with direct mail. This role is three days per week.

Responsibilities :

• Oversee the planning, execution, and optimization of print and direct mail campaigns to meet client objectives.
• Collaborate with print vendors and letter shops to ensure timely and cost-effective production of marketing materials.
• Manage client accounts and maintain strong relationships by addressing their needs and delivering exceptional service.
• Coordinate and execute digital and email marketing campaigns aimed at driving engagement and brand awareness.
• Develop and implement B2B marketing strategies that align with overall business goals.
• Monitor campaign performance, analyze results, and recommend adjustments to improve effectiveness.
• Lead project management efforts to ensure marketing initiatives are completed on time and within budget.
• Conduct market research to identify trends and opportunities for enhancing campaigns.
• Ensure brand consistency across all marketing efforts and materials.
• Work closely with cross-functional teams to align marketing strategies with business objectives.

Requirements :