Vice President of Marketing
We're looking for a dynamic, hands-on Vice President of Marketing to lead and scale our marketing organization. you'll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.
You have :
- A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
- Fluent across brand storytelling and performance marketing, with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
- Experienced in managing and coordinating with performance marketing agencies, ensuring strategies are aligned and execution delivers measurable results.
- Built for urgency and adaptability - you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
- A player-coach : you can build strategy, but you're also willing to roll up your sleeves and execute.
- A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
- A natural leader who inspires and develops teams while driving accountability and results.
Responsibilities :
Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.Lead brand positioning, messaging, and creative direction in partnership with design and product teams.Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency.Build out and lead the marketing team, setting clear goals and developing talent.Partner with product and operations to launch new products with effective go-to-market strategies.Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.Analyze data, measure ROI, and continually refine strategies to maximize growth.Work closely with the CEO and executive team to align marketing with company vision and business objectives.Qualifications :
10+ years of progressive marketing experience, with at least 3+ years in a senior leadership role.Experience in consumer, wellness, fitness, or apparel categories strongly preferred.Proven track record of scaling marketing efforts in a high-growth, fast-paced environment.Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.Experience managing external agencies and ensuring accountability to performance goals.Exceptional leadership, communication, and cross-functional collaboration skills.Ability to thrive in environments where intensity and urgency are the norm.