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Vice President Marketing
Vice President Marketingrecruitometry • Los Angeles, CA, United States
Vice President Marketing

Vice President Marketing

recruitometry • Los Angeles, CA, United States
23 hours ago
Job type
  • Full-time
  • Quick Apply
Job description

Vice President of Marketing

We're looking for a dynamic, hands-on Vice President of Marketing to lead and scale our marketing organization. you'll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.

You have :

  • A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
  • Fluent across brand storytelling and performance marketing, with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
  • Experienced in managing and coordinating with performance marketing agencies, ensuring strategies are aligned and execution delivers measurable results.
  • Built for urgency and adaptability - you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
  • A player-coach : you can build strategy, but you're also willing to roll up your sleeves and execute.
  • A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
  • A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities :

  • Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
  • Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
  • Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency.
  • Build out and lead the marketing team, setting clear goals and developing talent.
  • Partner with product and operations to launch new products with effective go-to-market strategies.
  • Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
  • Analyze data, measure ROI, and continually refine strategies to maximize growth.
  • Work closely with the CEO and executive team to align marketing with company vision and business objectives.
  • Qualifications :

  • 10+ years of progressive marketing experience, with at least 3+ years in a senior leadership role.
  • Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
  • Proven track record of scaling marketing efforts in a high-growth, fast-paced environment.
  • Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
  • Experience managing external agencies and ensuring accountability to performance goals.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Ability to thrive in environments where intensity and urgency are the norm.
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    Vice President Marketing • Los Angeles, CA, United States

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