Vice President Marketing Fandango

Job Description

NBC Sports Next, a division of ‘Versant’, is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.

This role will be part of our Fandango team. Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

The VP, Marketing - Fandango will lead the Marketing team’s efforts across the Fandango portfolio of brands (Fandango, Fandango at Home, and Rotten Tomatoes) by working cross-functionally to drive the vision and execution of the team’s marketing strategy, go-to-market capabilities, and marketing partnership opportunities. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a must, and frequent, polished communication and interaction with executive and C-suite representatives will be expected.

Core Focus Areas :

Brand Marketing – Lead the brand and product marketing vision across Fandango, Fandango at Home, and Rotten Tomatoes, ensuring clear articulation of brand positioning and execution of high-impact campaigns that drive awareness, engagement, and growth.

Exhibitor Marketing – Support and guide marketing initiatives in collaboration with theatrical exhibitors around ticketing and studio-driven promotional opportunities.

Platform Marketing – Develop strategic marketing plans with platform partners (e.g., Roku, Samsung) to deepen relationships and drive increased viewership and transactions for Fandango at Home.

• Essential Duties & Responsibilities :

Develop comprehensive long- and short-term business plans, including strategy, marketing, and budget planning for all Fandango brands

Lead and develop a high-performing Marketing team with collaboration, kindness, mentorship, and forward-thinking strategic vision. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.

In collaboration with the SVP, adopt a consumer-centric, proactive approach to marketing planning by identifying, analyzing, and prioritizing user / segment needs to produce strong marketing strategies and clear, executable vision

Collaborate with Product Management, Technology, Legal, and brand business leaders to refine product value proposition and ensure internal and external marketing activations support and elevate that positioning

Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption, and market leadership

Lead go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer experience

Shape the strategic vision for omnichannel marketing campaigns with clear campaign objectives, core messaging, creative direction, and audience strategy that ensures alignment with business goals, brand identity, and customer insights. Then, partner closely with the Portfolio Marketing teams on executing campaigns that deliver on that vision across paid, earned, owned, social, and experiential elements

Partner with Consumer Insights, Analytics, and Finance to better understand customer behaviors and performance metrics, inform strategic planning, and support annual P&L development

Establish KPIs for product launches and rollouts in alignment with product leads

Ensure teams are aligned with marketing priorities and that all initiatives are delivered on time with proper planning and clear strategic focus

Qualifications : Qualifications

Basic Requirements :

10+ years of marketing experience, specifically in brand and / or digital marketing, with partner marketing experience a plus

Demonstrated marketing experience in the marketing, agency, media, and / or entertainment industry with a proven track record of building brand plans and launching marketing campaigns

Prior leadership and people management experience is a must

Demonstrated hands-on experience working alongside a development (physical or digital) product team that includes an understanding of how product / tech realities can impact marketing

Superior written and verbal communication skills with the ability to interact cross-functionally internally and externally with colleagues, clients, and C-suite executives

Solid understanding of consumer needs and competitive landscape

Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects at once

A highly resourceful leader with a positive attitude and strong interpersonal skills who is willing to go the extra mile for the success of the team, and who understands that this is a player-coach role whose success is measured by team performance. This team has a “no ego” policy and expects this role to support that

Ability to work with cross-functional teams to develop consensus within diverse groups and drive results

Able to stay calm in high stress, high-pressure situations

Strong client orientation and consultative approach combined with a proven record of excellent program / project and stakeholder management

Entertainment company (especially movie studio), and / or ticketing experience in or out of the movie industry is a bonus

Demonstrated experience setting strategic marketing direction across brand, social, content, and media channels in collaboration with centralized execution teams or agencies

Proven ability to influence and align cross-functional stakeholders, ensuring clarity of vision and smooth campaign execution across indirect reporting lines

Experience partnering with creative, media, social, and PR teams to bring campaigns to life that deliver measurable results

Strong creative sensibility with the ability to evaluate and guide asset development, ensuring high standards even when production is managed externally

Additional Requirements

Hybrid : This position has been designated as hybrid, generally contributing from the Universal City, CA office a minimum of three days per week

Some travel may be required (~15%)

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range is $200,500 - 235,000 (Bonus and Long-Term Incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.