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Senior Director Product & Campus Marketing

Senior Director Product & Campus Marketing

Universal Technical InstituteCharlotte, NC, US
1 day ago
Job type
  • Full-time
Job description

Sr Director Product & Campus Marketing

The Senior Director of Product and Campus Marketing is responsible for crafting high-impact marketing campaigns that effectively showcase the value of the organization's programs to prospective students. In this role, the Senior Director collaborates with marketing team leaders and agencies to execute campaigns, to implement across local channels, including events, field marketing, and engagement platforms. The role analyzes the competitive landscape and uses research to generate consumer insights that enhance media efficiency and the overall customer experience. With a deep understanding of how the organization's programs meet consumer needs, the Senior Director develops compelling messaging that drives student acquisition.

Salary Range : $140,000 - $175,000

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following benefits :

  • Tuition Waiver : Enjoy a tuition waiver after 6 months of employment for you and your immediate family offered at UTI and Concorde campuses
  • Paid Time Off : Competitive paid time off programs for employees (Vacation, Sick, Flexible)
  • Retirement Matching : 50% match on the first 6% of your contributions after 90 days
  • Paid Parental Leave : 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
  • Competitive Insurance : Health, vision, and dental coverage for you and your dependents
  • Pet Insurance : Competitive coverage for your furry family members through ASPCA
  • Health Plan Enrollment : Eligibility starts first of the month following completing one full month of employment

Responsibilities

  • Develop and execute inspiring and compelling marketing campaigns for programs and offerings that drive business results
  • Serve as the key point of contact and driver for the marketing team with expansion and growth initiatives
  • Conduct market research to identify customer needs and market trends
  • Understand the competitive environment and how to effectively differentiate offerings
  • Use data and analytics to improve ROI of campaigns and find new opportunities for the promotion of programs
  • Identify healthcare programmatic sector association and influencer groups for engagement and collaboration
  • Design product launch plans for new programs and its cross-functional implementation
  • Develop and execute campaigns to nurture prospective students from lead to enrollment
  • Use lead scoring and prospect data to develop segmented and personalized customer experiences throughout the enrollment process
  • Define audience segments and partner across the marketing, admissions and campus operations developing and executing campaigns to increase market share
  • Manage CRM system and related tech to deliver personalized customer experiences
  • Key strategist leader in the "Student Life Cycle" designing and documenting strategies that assist in driving prospect across the enrollment funnel
  • Develop local and regional marketing strategies that leverage local marketing reps, campus staff, and admissions staff to drive cultivate brand awareness, community engagement and incremental leads for campuses
  • Support relationships with Campus Presidents and their staff to help guide marketing team members to
  • Coordinate campaigns and collaborate to identify opportunities for improvements in marketing effectiveness / efficiency
  • Establish / maintain a high-performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics
  • Recognizes and rewards employee contributions and achievements
  • Other duties as assigned

    • Qualifications

    Education / Experience

  • Bachelor's Degree (preferably in Marketing) (required)
  • Minimum 7 years' strategic marketing experience (required)
  • High proficiency in marketing data and analytics and interpreting results (required)
  • Minimum two (2) years' experience leading a team of field and sales representatives (preferred)
  • Expert proficiency with CRM systems and engagement marketing tactics, particularly email marketing (required)
  • Prior work experience with lead generation and marketing in the Education industry (preferred)
  • Experience in Higher Education (preferred)

    • Skills

  • Skilled in creating an effective online marketing presence
  • Proficiency in developing and executing strategic plans that align with the organization's goals
  • Expertise in managing the entire lifecycle of a product from inception through launch and ongoing management
  • Understanding of how to design and improve products based on user needs and feedback
  • Knowledge of marketing strategies tailored to educational institutions, including engagement tactics for students, faculty, and administration
  • Proficiency in digital marketing channels, including social media, email campaigns, SEO, and content marketing
  • Flexibility to adjust strategies based on market trends, changes in the educational landscape, and emerging technologies
  • Experience in engaging with campus communities and understanding their unique needs and preference

    • Standard Abilities

  • Able and willing to :
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and / or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
  • Ability to use good judgment, problem-solving and decision-making skills
  • Ability to maintain confidentiality and manage sensitive information with discretion
  • Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
  • Ability to gain, understand and apply information and data as it relates essential functions of the position
  • Ability to foster long-term relationships with stakeholders

    • Abilities

  • Ability to creatively work through challenging projects that involve several variables and multiple stakeholders
  • Ability to generate and use customer insight and market trends to shape effective campaign strategy
  • Able to present complex ideas, results and plans in simplified manner to stakeholders

    • Work Environment

  • Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
  • This position is designated as remote. Employees must meet minimum technical standards for eligibility and participation.
  • Overnight and / or Local travel up to 10%
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