Job Description
Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role :
Sr. Manager, Marketing Campaigns & Operations
This Is What You’ll Do :
Campaign Strategy & Execution
- Lead the development and execution of comprehensive 360 campaigns and targeted trigger campaigns across paid and owned channels
- Own the full campaign lifecycle, from ideation and briefing to execution and post campaign analysis
- Build and execute always-on campaign strategies (defensive, competitive, behavioral) that drive awareness, conversion, and retention
- Translate donor insights, market research, and business needs into actionable strategies and innovative campaign opportunities.
Campaign Operations & Budget Management
Manage detailed campaign workflows and timelines to ensure on-time, high-quality delivery across all functionsTrack and optimize campaign budgets, ensuring efficient use of resources and fiscal accountabilityCoordinate with Brand and Media teams for asset readiness, audience targeting, and channel deploymentPerformance Forecasting & KPI Management
Build quarterly campaign performance forecasts with monthly adjustments to align with business targetsLead A / B testing plans and campaign optimization efforts, using real-time data to drive better outcomesDevelop compelling, data-backed business cases and partner with finance and business analytics to assess performance and ROIReport on KPIs and campaign health to key stakeholders; identify trends, opportunities, and areas for improvementCross-Functional Collaboration
Serve as the strategic marketing partner for Business Operations, Centralized Ops, and other cross-functional teamsTranslate complex business priorities into clear, actionable marketing briefs and campaign plansSupport campaign readiness across regions, centers, and internal teamsTeam Leadership
Lead and develop the marketing campaign planning team, fostering a people first, high-performance and solution-oriented cultureSet clear goals, coach for excellence, and create accountability across campaign ownersChampion process improvements and knowledge sharing with the teamThis Is What It Takes :
Bachelor’s degree in marketing, Business Administration, or a related field.6-8+ years of experience in campaign management, integrated marketing, or growth / brand strategy3-5 years people leadership experienceProven success managing multi-channel campaigns (paid, email, social, web, etc.) with measurable results.Strong project management and budget ownership skillsData-savvy, performance-minded, and comfortable working with forecasting toolsExperience leading and managing a teamWe’re widely known and respected for our benefits and for leadership that is supportive and hands-on.
Formal trainingOutstanding plans for medical, dental, and vision insuranceHealth savings account (HSA)Employee assistance program (EAP)Wellness program401 (k) retirement planPaid time offCompany-paid holidaysPersonal timeMore About Octapharma Plasma, Inc.
With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.
INNER SATISFACTION.
OUTSTANDING IMPACT.