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Senior Manager, Marketing Strategy and Programs

Senior Manager, Marketing Strategy and Programs

Newfold DigitalCharlotte, NC, US
22 hours ago
Job type
  • Full-time
Job description

Senior Manager, Marketing Strategy And Programs

At Bluehost, we're not just building websiteswe're shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online.

With a global portfolio of brands and millions of users worldwide, we're entering a bold new phase of transformationdriven by people, technology, and ambition.

We are seeking a seasoned Senior Manager, Marketing Strategy and Programs to develop cross-marketing strategy, integrated execution framework, and measurement of marketing programs to drive net-new growth and expansion.

This role requires a blend of strategic vision, operational acumen, and collaborative mindset to translate marketing strategies into tangible programs across marketing teams, measure and report on outcomes. This role will liaison with stakeholders across the company to help drive success of marketing initiatives. Superior communication skillsverbal, written, and slidesis very essential for this role to amplify the business impact of our marketing strategy and team.

Translate and articulate Marketing vision, strategy, and initiatives into actionable plans, and develop framework to track and measure marketing and business outcomes in alignment with corporate objectives.

Help drive and track orchestration of strategic projects, and programs across marketing teams with clear measurement of growth and impact metrics.

Drive cross-functional marketing initiatives by identifying, developing, and deploying scalable processes and workflows that enable the marketing team to execute seamlessly, track and deliver on outcomes.

Actively and proactively support business communications by driving the development of high-impact storyboard and slides for key internal and external engagements, including external, customer and event briefings, marketing QBRs, all-hands meetings, and strategic presentations, ensuring consistent and compelling narrative.

Partner with Marketing Analytics, Marketing Operations, Channel, and Web Experience teams to ensure that Customer and Prospect Analytics are translated into metrics (MRR and Growth), and User Experience across Web and Demand Gen Programs.

Manage budget planning, forecasting, and management for marketing initiatives, ensuring optimal allocation of resources across campaigns, programs, and channels.

Refine existing Marketing Dashboards as required with tools, scorecards, and reports to track brand metrics, full-funnel pipeline, channel effectiveness, MRR, ROI, and efficiency and proactively detect gaps, and drive corrective actions.

3+ years in marketing or business operations, marketing strategy and planning, or strategy consulting.

Strategic thinker who can translate marketing objectives into structured programs and initiatives with an eye on frictionless execution.

Data-driven thinker who can ground initiatives in data, and track progress with the right set of metrics.

Excellent written, verbal, and slide (powerpoint) communication skills with the ability to translate complex ideas into simple and visual stories.

Ownership mentality and approach, ability to see through fog and ambiguity, handle multiple projects in a fast-moving environment.

Bachelor's degree in marketing or business with strategy consulting experience, or MBA with industry (hi-tech or consumer) experience.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally.

We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life / AD&D / STD / LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

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Senior Program Manager • Charlotte, NC, US

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