Associate Director Clinician Marketing

Job Description

Job Description

As the Associate Director of Clinician Marketing, you will play a crucial role in developing and implementing strategic marketing initiatives aimed at promoting our healthcare services to clinicians and healthcare providers. This position requires a deep understanding of healthcare dynamics, alongside experience in developing and executing effective marketing campaigns tailored to the clinician audience.

Key Responsibilities :

• Design and execute comprehensive marketing strategies to engage clinicians, enhance brand visibility, and drive service utilization.
• Conduct market research to identify trends, opportunities, and competition in the clinician marketplace.
• Collaborate with clinical teams to develop targeted messaging and promotional materials that resonate with healthcare providers.
• Manage campaigns from concept through execution, leveraging digital, social media, and traditional media channels.
• Analyze campaign performance metrics and adjust strategies based on data-driven insights.
• Build and maintain relationships with key opinion leaders (KOLs) and healthcare providers to cultivate brand loyalty and engagement.
• Coordinate with internal departments, such as sales and clinical operations, to ensure cohesive messaging and alignment with organizational goals.
• Develop training materials and resources for the sales team to facilitate effective communications with clinician audiences.
• Monitor industry developments and regulatory changes to ensure all marketing practices remain compliant and relevant.

Requirements

Benefits