Vice President, Marketing

Vice President, Marketing

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

We are looking for a revenue-focused Vice President of Marketing to provide strategic and operational management to further scale Govini's market leadership in the defense, intelligence, and federal civilian markets. This role works closely with the Founder, CEO, and Executive Team to develop annual strategic plans and lead the execution of those programs.

The role oversees all marketing programs and initiatives including brand, public relations, thought leadership, research publishing, product marketing, and events. This includes executing two marquis initiatives in the defense space : the annual National Security Scorecard, which is the de facto data-driven guide to defense programs and spending, and the annual Defense Software and Data Summit in Washington, DC.

To succeed in this role, you should be comfortable at the helm of a market-leading product company. You should naturally set and strive for a high bar of excellence; use metrics to inform decisions; be able to take executive-level direction and augment it with your own ideas and initiatives; thrive in a highly collaborative environment and prefer to work in teams; demonstrate commitment and hard work; and be ruthlessly focused on outcomes. This role is based in Govini's Arlington, Virginia office and reports directly to the CEO.

Key Responsibilities

• Drive Customer Acquisition, Expansion, and Retention. Collaborate with Sales Account Leads to accelerate and contribute to ARR growth by understanding market needs and developing marketing programs and sales enablement in support of business development motions in each account
• Strengthen Brand Marketing and Positioning. Guide brand strategy, positioning, and messaging both internally and externally as the lead brand steward for the business; concisely articulate product-market fit and competitive differentiation; use paid media, advertising, and sponsorships as levers to do so
• Manage and Support Public Relations and Media Outreach. Maintain relationships with reporters and media outlets on topics relevant to company interests
• Execute Field Marketing Programs. Oversee development, planning, execution, and evaluation of Govini's calendar of 40+ events, including our annual Defense Software and Data Summit
• Advance Online Presence. Use content, engagement, and the latest best practices to foster and grow a community of followers online through social media and email
• Lead Product Marketing. Strengthen market differentiation through Product Marketing, with a focus on Ark's proprietary data, Applications, and Hubs, using of video, impact stories, and messaging
• Elevate Govini's Brand. Evolve the look and feel of Govini's corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equity
• Lead a High-Performance Organization. Manage the day-to-day operations of internal staff and external consultants; lead, manage, and develop a professional and growing Marketing team using a metrics-based approach to outcomes

Required Skills

Desired Skills

We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we're eager to hear from you.

Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.