Media Director, Performance Analytics

Join to apply for the Media Director, Performance Analytics role at VML .

Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Who we are looking for

We’re looking for an experienced Performance Media Analytics Director to help clients and internal agency teams establish a data‑driven culture of measurement. This person will support internal VML audiences and our client stakeholders. They will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.

What you’ll do

• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends.
• Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings.
• Educate clients about media insights and campaign efficiencies.
• Structure analytical problems, extract and analyze data, and present findings to clients.
• Demonstrate problem‑solving ability with emphasis on drawing inferences with data.
• Understand the conversion rate optimization path and the indicators of it.
• Contribute to client’s direction and strategy and influence decision‑making based on information gained from deep‑dive and ad‑hoc analysis.
• Provide leadership / mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance.

Who You Are

What you’ll need

What we offer

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Advertising Services

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Salary range : $75,000 – $180,000 USD.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

#J-18808-Ljbffr