Principal Demand Generation Manager

Principal Demand Generation Marketing Manager

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countrieshelping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentumbacked by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five yearsyou'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

We're looking for a Principal Demand Generation Marketing Manager (Principal IC) to own full-funnel campaign strategy and pipeline performance across Deel's priority product lines and GTM motions.

This is a high-impact, senior individual contributor role with direct accountability for pipeline growth. You'll partner closely with Product Marketing to translate messaging and audience insights into integrated demand strategies setting funnel targets, defining campaign architecture, and driving cross-functional execution across Paid, Lifecycle, Content, Creative, and Sales.

You'll own pipeline KPIs (SRLs, SQOs, and influenced revenue), set quarterly campaign strategy, guide integrated execution through supporting demand gen managers, and deliver executive-level insights on campaign ROI.

What You'll Do

Campaign Strategy & Forecasting

• Set quarterly campaign strategy across Deel's product lines and buyer segments.
• Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets.
• Build forecasts for campaign performance, including expected ROI and conversion benchmarks.
• Partner with Sales leadership to align on follow-up plays and SDR / AE enablement strategy.

Execution & Optimization

Analytics & Reporting

What You'll Bring

KPIs You'll Own

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you'll enjoy

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.