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Interim Head of Brand

Interim Head of Brand

BluelandNew York, NY, US
15 hours ago
Job type
  • Temporary
Job description

Interim Head of Brand

We're looking for an Interim Head of Brand to guide our voice, vision, and creative direction during an exciting stage of growth. This is a hands-on leadership role for a brand builder who knows how to combine strategy with creativity, and who's passionate about storytelling that sparks emotion, builds trust, and inspires action. The role requires being a doer and coach with a team of 4 reporting to you. It also requires balancing a strong creative mind with an analytical mindset to evaluate performance and impact. You'll be responsible for making sure our brand shines across every touchpoint including organic social, influencer, growth ads, brand campaign efforts, emails and collabs / partnerships - so that every experience feels true to who we are and why we exist.

What You'll Do :

  • Oversee our social strategy
  • Lead our efforts across IG, FB, Pinterest, Tik Tok Shop, Linkedin
  • Drive Creative Consistency and Ensure Brand Standards are met
  • This includes reviewing and approving Emails, SMS, DTC site copy, product naming and reviewing product claims language.
  • Help Drive Breakthrough Marketing Ideas
  • This will be part of an ongoing effort to develop a new 360 brand campaign that encompasses PR, growth media, and brand activation.
  • Oversee our PR agency and creative agency
  • Help develop and brief in new growth ad creative
  • Partner with product marketing on new product launch campaigns
  • Work Cross-Functionally
  • Lead and energize our internal creative team and external partners.
  • Work closely with product, growth, and community teams to ensure our brand is at the heart of everything we do.

What We Are Looking For :

  • A seasoned brand leader (8+ years) with experience in consumer products and / or mission-driven companies.
  • A creative thinker with a strong strategic backboneyou know how to make brands stand out while driving and measuring results.
  • A storyteller who loves to develop strong creative ideas and drive efficient and effective execution
  • A team leader who can set a standard for the team while inspiring them to do great work
  • Someone with experience leading teams and agencies, and who thrives in fast-moving, entrepreneurial environments.
  • Above all, someone who's passionate about sustainability and shaping culture.
  • Contract : Interim (approximately 5 months with the possibility to extend), 2-3 days per week, working 20 hours a week

    Location : We are based in NYC and people come into the office 1 to 2 days a week.

    Start Date : 11 / 3

    Why This Role Matters

    This is more than a jobit's an opportunity to help shift an entire industry. You'll play a central role in shaping how consumers experience eco-friendly cleaning and why they choose us over anyone else. If you believe brands can inspire change, and you're excited to help tell a story that matters, we'd love to hear from you. Compensation for this role is $80 dollars an hour.

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    Head Of Brand • New York, NY, US

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