Sales Marketing Specialist

Sales Marketing Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Comcast Advertising, the advertising sales division of Comcast Cable, is seeking a strategic and creative Sales Marketing Specialist dedicated to our AudienceXpress business to help create and deliver compelling go-to-market narratives and high-impact sales enablement tools. This role plays a critical part in driving advertising revenue by developing scalable, one-to-many marketing solutions that support multiple lines of business, including independent agencies, holdco agencies, brand direct clients, and more. The ideal candidate is a forward-thinking marketer with a passion for storytelling, a strong grasp of industry trends, and the ability to translate complex offerings into clear, persuasive messaging. This individual will collaborate cross-functionally with Sales Development, Sales, and internal stakeholders including Brand, Product Marketing, Product, Insights, and Strategy & Partnerships, to craft value-driven narratives and marketing campaigns aligned with business growth and revenue priorities.

Core Responsibilities

• Develop sales narratives, capabilities presentations, one-sheets, and video content that articulate Comcast Advertising's AudienceXpress value proposition.
• Conduct ongoing industry research to identify emerging trends, competitive movements, and market dynamics that impact our business and clients.
• Maintain a library of industry intelligence reports, client-specific insights, and thought leadership materials.
• Translate complex research findings into clear, engaging content for sales narratives.
• Create and manage sales marketing resources across the organization, aligning priorities with AudienceXpress sales leaders.
• Drive results by developing sales materials to secure new and incremental business across industry verticals, customer segments, and personas.
• Continuously solicit and incorporate feedback to refine sales and marketing strategies and narratives in response to evolving customer needs.
• Develop sales marketing narratives and resources in partnership and collaboration with Insights, Product Marketing, Brand, and Legal.
• Implement project management best practices to drive speed to market with high-quality execution.
• Demonstrate excellent communication skills, both written and verbal.
• Act as a strategic consultant with sound judgment in both strategy and creative development.
• Maintain a results-oriented mindset with a strong focus on business development and revenue generation.
• Exhibit strong customer service and cross-functional collaboration skills.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Disclaimer :

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills : Sales Materials; Marketing; Advertising Sales; Collaboration; Marketing Campaigns; Storytelling; Cross-Functional Teamwork

Salary : Primary Location Pay Range : $75,335.04 - $113,002.56 Additional Range : This job can be performed in Colorado, Illinois, and Massachusetts with a Pay Range of $62,779.20 - $113,002.56 Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education : Bachelor's Degree

Relevant Work Experience : 2-5 Years

Job Family Group : Marketing