Sr. Manager, Strategic Marketing

Senior Marketing Manager

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industryincluding WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwiseoffers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Role Overview

We're seeking a strategic and agile Senior Marketing Manager to lead marketing for the Health Plans customer segment at WebMD Ignite. This role is responsible for shaping messaging, driving go-to-market strategy, and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience, a passion for translating complex capabilities into clear value, and the ability to deliver measurable impact across multi-channel programs.

Key Responsibilities

Strategy & Planning

• Define and refine messaging frameworks and positioning to strengthen WebMD Ignite's brand and value proposition with health plan buyers.
• Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations).
• Identify and scale high-performing channelsemail, paid media, webinars, SEO, and eventsto maximize ROI.
• Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns.
• Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches.
• Partner with Product Marketing to translate Ignite's solutions into payer-specific value stories that drive adoption.

Campaigns & Execution

Cross-functional Alignment

Measurement & Reporting

Product & Market Expertise

Required Qualifications

Preferred Qualifications

What You'll Gain

Salary range : $80,000 - $105,000

Bonus Eligible :

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits :

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment :

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.