Community & Events Manager

Primer Enrollment Growth Professional

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problemsincluding the ones that dominate the headlinesare downstream of education.

We have a simple thesis on how to solve it : empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantageasset-light real estatewhich means much lower capex and opex. You put it together, and you get something that's never existed before : a world-class education that's accessible to normal American families and can rapidly scale.

What You'll Do

We're looking for an energetic, relationship-driven professional to grow enrollment for Primer's Alabama campuses. You'll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer's vision directly to families.

This is not a desk job. You'll spend much of your time out in the fieldmeeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you'll thrive here.

What we're trying to do is extremely hardthere's a reason it hasn't been done before. There's a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you.

Responsibilities

Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement

Build relationships with local leaders, organizations, and influencers who can help grow Primer's reach and reputation

Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment

Serve as a trusted, knowledgeable voice when presenting Primer's model to prospective families

Collaborate with central marketing and admissions to align local efforts with broader campaigns

Experiment with new grassroots growth strategies; document and scale the ones that work

Manage ongoing relationships with enrolled families to strengthen community and referrals

Travel frequently (20-40%) across campuses within the state

Preferred Qualifications

Strong track record in partnerships, admissions, marketing, or community outreachideally in K-12 education or fast-growth startups

Exceptional communicator who can connect with diverse audiences, from families to community leaders

Confident public speaker and presenter, comfortable leading events and representing Primer externally

Self-starter who thrives with autonomy and knows how to build systems out of ambiguity

Results-driven, with past accountability for growth, enrollment, or revenue targets

Highly organized and able to manage multiple relationships and events at once

Generalist mindsetwilling to roll up your sleeves to do both strategy and execution

Must have a car and be available for regular travel across the state

If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there!