Senior Director, Marketing

A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what's possible?

Job Summary

The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives to drive brand awareness and revenue growth. The Senior Director of Marketing is responsible for developing integrated marketing plans and managing cross-functional teams to ensure alignment with business objectives.

Key Responsibilities

Develop and execute comprehensive marketing strategies aligned with corporate objectives.

Lead cross-functional teams to ensure marketing strategies execution.

Champion customer insights and market intelligence to inform strategy and innovation.

Oversee digital marketing, content strategy, demand generation, and analytics.

Oversee brand management and ensure brand consistency.

Manage marketing budgets and optimize spend.

Conduct performance analysis to measure campaign effectiveness.

Collaborate with sales ecosystem to drive customer engagement.

Required Education & Experience

Bachelor's Degree

12-14 Years of Experience

Preferred Education & Experience

Master's Degree

15+ Years of Experience

Spans of Control

Does this role manage Southwire Team Members : Yes

Number of Direct Reports : 2-5

Travel

Domestic, occasionally international - Up to 25% of time

Physical Requirements

Standing - 10% of time

Sitting - 80% of time

Walking - 10% of time

Working Conditions

Office

Equipment

Computer / Keyboard

Competencies

Business Insights

Communicates Effectively

Drives Results

Manages Ambiguity

Manages Complexity

Values Differences

Skills

Brand Strategy

Budgeting

Business Development

Business Metrics

Cross-Functional Collaboration

Customer Relationship Management

Integrated Marketing Communications

Marketing Analytics

Strategic Planning

Team Building

Benefits We Offer :

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.