Performance Marketing Manager
CHARLES & KEITH GROUP
CA, United States
Full-time
Job Responsibilities
1) Research & Analysis
- Conduct market research and competitor analysis
- Perform extensive keyword research on existing product categories as well as seasonal campaigns
- Conduct user research, online search and shopping behavior / trends
- Analyze and audit UX / UI based on best practices
- Discover new ECommerce strategies, technologies and platforms to enhance marketing efforts
2) Content
- Develop brand-level content calendar key markets with focus on seasonal / tactical product campaigns
- Work closely with functional teams to develop search-engine optimized and content catered for on-site and off-site digital channels (including but not limited to social media, paid search and email marketing) owned, earned, paid channels
- Collaborate with internal teams on special projects, new features and merchandising of online exclusives
- Ensure on-site content is presented with best UX practices with user journey in mind
- Strategize methods for capturing and nurturing leads down the sales funnel through content
- Work with copywriters to create stories that are captivating
- Ensure on-site and images used for ads and external platforms are aesthetically pleasing and align with the brand direction
3) Paid Marketing
- Execute and optimize campaigns across the full range of platforms including Google, Facebook, Instagram, TikTok, Pinterest
- Affiliate Marketing and work with affiliates to get best results and negotiate commissions and mechanisms accordingly
- Plan and create campaigns in AdWords according to best practice for the US market, referencing trend insights
- Understand various re-targeting segments to create impact to audiences for highly optimized ad
4) Performance
- Understand and set up RLSA (retargeting list for search ads) within Google Analytics to be used for AdWords targeting
- Work with external agencies to implement and achieve marketing objectives (Criteo, DoubleClick)
- Own and manage product launches, sale events and various campaigns.
- Ensure product feeds for Google and Facebook ads are implemented and optimized
- Plan and manage budget allocations based on performance.
- Collaborate with the different teams to test and execute new and innovative campaigns
- Continue to scale each business to new levels with improved profitability
5) Reporting & Optimization
- Ensure tracking of key areas for marketing measurement is in place (CTAs, menu clicks, forms)
- Evaluate performance of digital marketing activities against goals and generate insights to further improve on effectiveness
- Compare and measure different marketing channels to better allocate budgets and resources
- Leverage data to improve UX / UI decisions
- Provide report statistics measuring the performance of campaigns against goals (ROI, ROAS and KPIs)
- Perform any ad-hoc duties or responsibilities assigned
Job Requirements
- Extreme attention to detail
- Data-driven with the ability to capture learnings and apply them to future proof for relevancy
- Hands-on experience with placing Social, Search, Display and Programmatic ads
- Hands-on experience with strategizing and executing a full & high performing marketing funnel
- Proficiency with Google analytics
- Strong written and verbal communication skills
- Excellent planning and organizational skills
- Takes initiative to find the next opportunity, as well as applying problem-solving skills
- Ability to work in a fast-paced, start-up environment
- Minimum 5 years experience in a Performance Marketing or Digital Marketing role.
22 days ago