Growth & Lifecycle Marketing Manager (Washington)

Growth & Lifecycle Marketing Manager

We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. You'll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.

What You'll Do

CRO & Funnel Optimization

• Execute continuous testing on ClickFunnels / Webflow pages, email campaigns, and in-app flows
• Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency
• Maintain an ongoing optimization loop to maximize funnel performance
• Create comprehensive A / B testing plans that outline hypotheses, variables, success criteria, and learning objectives

Ad Creative & Copy Testing

Marketplace Go-to-Market Execution

Analytics & Performance Tracking

SEO & Content Experiments

Agency & Vendor Management

Team Leadership

Success Metrics

What We're Looking For

Required Experience

Preferred Qualifications

Personal Attributes

Compensation & Benefits

Salary Range : $70,000 - $85,000 USD annually

Benefits Package Includes :

Equal Opportunity Employment

We are an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds regardless of race, gender, age, religion, sexual orientation, disability status, or any other protected characteristic.

How to Apply

Please submit your resume along with a brief cover letter highlighting your most relevant growth and lifecycle marketing experience and measurable results you've achieved. Include portfolio examples of successful funnel optimizations or testing programs you've managed.