Product Marketing Director, eCommerce

Product Marketing Director, eCommerce

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams : those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together.

The Knot Worldwide is looking for a seasoned Product Marketing Director to join our Product Marketing team and drive early selection and repeat purchasing within our eCommerce, Wedding Website, and Guest offering. Reporting directly to our Senior Director of Consumer Product Marketing, this hands-on role is suited for someone who thrives in a fast-paced environment, embraces innovation and collaboration. As an advocate for the customer, expert storyteller, and key contributor to business outcomes, this candidate will optimize the user experience to drive awareness, consideration, and conversion, working closely with eCommerce & Guest product, business and merchandising partners.

Responsibilities :

• Drive a consistent, deep understanding of the market and competitive landscape.
• Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings.
• Bring together and craft the story into compelling and comprehensive product positioning, reasons to believe, and claims.
• Proactively monitor and produce recommendations based on performance analysis and learnings.
• Deep product and marketing comprehension and comfort, along with a technical understanding to enable close cross functional partnership.
• Tailor communication of high level strategic initiatives and specific detailed tactics appropriately, internally and externally, by audience.
• Confident speaker who can deliver both clear verbal and written communications.
• Thoughtful and proactive ways to deliver a diverse and inclusive offering to meet unique user needs and enable a personalized and authentic planning experience.

Successful candidates have :

What we love about you :

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best : combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.