Senior Director, Marketing & Brand Strategy

Senior Director, Marketing & Brand Strategy

Join to apply for the Senior Director, Marketing & Brand Strategy role at Florida Gulf Coast University

Senior Director, Marketing & Brand Strategy

3 days ago Be among the first 25 applicants

Join to apply for the Senior Director, Marketing & Brand Strategy role at Florida Gulf Coast University

Job Summary

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.

Job Summary

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.

In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation.

You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day.

Job Description

In this high-impact leadership role, you’ll :

• Develop and implement FGCU’s marketing and brand strategy
• Ensure consistent messaging, visual identity, and brand storytelling
• Lead integrated marketing campaigns to support institutional priorities
• Oversee content marketing, advertising, and digital engagement
• Analyze market trends and audience insights to optimize strategy
• Manage FGCU’s web presence, enhancing accessibility and user experience
• Collaborate with leadership and stakeholders on brand positioning
• Supervise and mentor marketing and digital teams, fostering innovation
• Oversee budgets, resources, and vendor partnerships for efficiency
• Define KPIs and performance benchmarks to measure impact
• Other duties as assigned

What You Bring

Preferred

Ready to make a lasting impact? Apply now and help shape the future of FGCU.

Salary Range : $80,000 to $100,000

This position is not eligible for sponsorship.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Higher Education

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