Head of Brand, Insights & Partnerships

Join to apply for the Head of Brand, Insights & Partnerships role at Wayfair . Must be onsite in Boston, MA (Monday-Thursday).

What You’ll Do

• Set the strategic direction for Wayfair’s brand and insights agenda, aligning team objectives to company-wide priorities and pivoting as business needs evolve.
• Build and codify Wayfair’s brand strategy and architecture, ensuring clear positioning, messaging, and creative guidelines that scale across channels and teams.
• Lead Consumer Insights, shaping the research roadmap, translating data into actionable growth strategies, and embedding insights into decision‑making across the company.
• Drive high‑impact brand partnerships, including talent, sponsorships, and media integrations that expand reach, strengthen cultural relevance, and deliver measurable business results.
• Mobilize and coach cross‑functional teams, spanning Brand Marketing, Creative, Media, Commercial, and Tech, to ensure end‑to‑end integration of brand and customer experience.
• Establish measurement frameworks, linking brand investments to preference, cultural relevance, and commercial KPIs, including MMM, brand tracking, and campaign lift.
• Represent Wayfair externally, building senior‑level relationships with partners, media platforms, agencies, and talent while elevating Wayfair’s reputation as a brand leader.

What You’ll Need

Bonus

Equal Opportunity

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

For more information about applying for a career at Wayfair, visit our FAQ page here.

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