Content Marketing Manager Job at Affinity.co in San Francisco

Overview Content Marketing Manager role at Affinity.co. Affinity is a relationship intelligence platform that helps businesses manage and leverage professional networks using AI-powered insights and automated relationship mapping. This position reports to the Director of Content Marketing and collaborates with product marketing, field marketing, and demand generation teams.

Note : This description includes the essential elements of responsibilities and qualifications for the role and may reference the company’s broader context and benefits.

What Will I Be Doing Own the content program end to end, aligning content strategy to awareness metrics and marketing campaigns; responsibilities include strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.

Create high-quality assets (reports / guides, SEO posts, case studies, webinar decks / scripts, emails, social copy) aligned to enterprise buying stages.

Scale with technology : set up light automations in Pardot (Engagement Studio, automation rules, scoring / grading), manage Salesforce Campaign hierarchy / UTMs, and build repeatable content templates in Webflow CMS.

Establish SEO as a habit : conduct topic / keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.

Write for humans and AI : structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata to improve discoverability.

Collaborate across GTM : work with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

The Ideal Candidate Will Be Comfortable Driving awareness and delivering unique, memorable content across formats; collaborate across Marketing, Sales, and Product.

Building custom GPTs to automate portions of workflow or assist in research.

Drafting storyboards for videos, creating social posts, and writing articles or blog posts.

Qualifications Required

4+ years creating B2B tech content (SaaS preferred); ability to explain complex ideas simply and persuasively.

Impeccable communicator and editor : crisp prose, strong headlines, clean structure.

Tech-savvy with hands-on experience in Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; able to use AI tools to draft, summarize, and repurpose.

SEO-minded : proficient in keyword research, briefs, on-page optimization, and measuring results for search and answer engines / LLMs.

Experience shipping content across enterprise B2B ranges (guides / reports, SEO articles, case studies, webinar content, emails, social) to support awareness and pipeline.

Nice-to-haves : basic HTML / CSS for Webflow tweaks; familiarity with CRM analytics tools (Looker / CRM A), GA4, and SEO platforms (Ahrefs / Semrush).

Note : The company supports diverse applicants and encourages those who may not meet every qualification to apply.

Location Work Location : Remote, San Francisco or New York. For those in SF or NY, the role uses a hub-hybrid model : in-office 2–3 days per week (typically Tuesday–Thursday) for team collaboration.

What You’ll Enjoy at Affinity We live our values : ownership, growth mindset, respectful candor, collaboration, and deep-dive problem solving to create outcomes for colleagues and clients.

Health Benefits : medical, dental, and optical insurance for you and dependents; flexible personal and sick days.

Retirement Planning : pension plan.

Learning & Development : annual education budget and comprehensive L&D program.

Wellness Support : monthly reimbursement for home internet, meals, and wellness memberships / equipment.

Team Connection : virtual team-building activities and socials to maintain strong connections.

Compensation : A reasonable estimate of the current range is $79,000.00 - $133,000.00 USD base, depending on location and experience.

About Affinity Affinity serves 3,000+ customers worldwide and has raised $120M to empower dealmakers with automated relationship insights that drive deals. We have received Inc. and Fortune Best Workplaces awards and are Great Places to Work certified. We use E-Verify for employment eligibility verification; learn more at www.dhs.gov / E-Verify.

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