System Manager of Content Marketing

Where You’ll Work

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 137 hospital-based locations, in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157,000 employees, 45,000 nurses and 25,000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care, community benefits and unreimbursed government programs. Together with our patients, physicians, partners, and communities, we are creating a more just, equitable, and innovative healthcare delivery system.

Job Summary and Responsibilities

This is a remote position.

Job Summary / Purpose

The Content Manager plays a strategic role in shaping and maintaining a consumer-first digital content experience across CommonSpirit.org and related digital platforms. This individual brings strong editorial judgment, a deep understanding of web content strategy, and expertise in

Adobe Experience Manager (AEM)

to support content planning, review, and optimization. Working collaboratively with regional teams, marketing, UX, and development partners, the Content Manager ensures that all content (whether web, campaign, or social) is aligned with brand standards, consumer expectations, and business goals.

Key Responsibilities

AEM Competency :

Leverage in-depth knowledge of Adobe Experience Manager (AEM) to inform decisions around content structure, tagging, components, and workflows. Provide guidance to teams on platform best practices that enhance content strategy and experience.

Web Content Strategy & Oversight :

Evaluate and oversee web content across CommonSpirit.org to ensure clarity, consistency, brand alignment, and consumer relevance. Collaborate with regional teams to review content requests and prioritize updates based on strategy, structure, and impact.

Editorial Development for Campaigns :

Contribute to or review content for multimedia content including web, video, blog, email, social media as well as integrated marketing campaigns. Ensure all messaging is patient-first, clear, and consistent with our brand tone and voice.

Performance-Driven Optimization :

Analyze content performance using available tools and analytics. Translate insights into actionable improvements that enhance content quality, engagement, and conversion.

Quality Assurance :

Ensure content across platforms adheres to editorial guidelines and accessibility standards. Maintain a consistent brand voice that resonates with a broad and diverse consumer audience.

Stakeholder Communication & Support :

Act as the primary content liaison for internal stakeholders post-intake, clarifying requirements, aligning on goals, and driving execution.

Job Requirements

Required Education and Experience

Bachelor's degree required in marketing, communications, digital media, and / or related field.

Minimum of eight (8) years of progressive experience in digital content management, content strategy, or copywriting, with a strong preference for experience in health care or other highly regulated industries.

Minimum of five (5) years in a leadership capacity, driving the development and execution of enterprise-level content strategies that align with organizational objectives, enhance consumer engagement, and support measurable business outcomes.

Adobe Certified Expert – AEM Sites (or equivalent certification)

Familiarity with SEO, UX writing principles, and content performance metrics.