Experiential Marketing Lead

Overview

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. Waymo has provided over ten million rider-only trips, driven over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help connect people with the magic and impact of Waymo's autonomous driving technology. Our team builds thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through video content, social media, immersive physical experiences, and go-to-market initiatives to transform Waymo into a thriving business.

In this hybrid role, you will report to our Brand Engagement Lead.

You Will

• Strategy & Planning : Translate overarching brand and business goals into executable event roadmaps, defining the strategic approach for major programs, including high-impact stunt activations, international conferences, and global sponsorships (e.g., World Cup, Super Bowl, CES, SXSW).
• End-to-End Program Management : Lead the flawless execution of large-scale activations from concept and creative brief through vendor selection, contract negotiation, budget management, on-site execution, and post-event analysis.
• Creative & Experiential Design : Collaborate with internal Marketing Creative, Product, and Communications teams, as well as external agencies, to design compelling experiences that highlight the trust and magic of Waymo.
• Budget Ownership : Own and manage large, complex budgets, ensuring programs are delivered on time and within financial targets while maximizing ROI.
• Measurement & Reporting : Establish clear objectives for each program, track KPIs, and deliver reporting on brand lift, lead generation, media value, and overall business impact to senior leadership.

You Have

We Prefer

Travel

Willingness to travel globally as required to manage on-site execution.

Compensation & Benefits

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, training, and skill level. Waymo employees are eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous company benefits, subject to eligibility requirements.

Salary Range

$204,000—$259,000 USD

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