Director of Marketing of NLI

Job Description

Job Description

Position Overview :

The Director of Marketing will be responsible for implementing high funnel activities within the company to grow the business across multiple market segments.

Principal Duties and Responsibilities (Essential Functions) :

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Organize and attend promotional events at trade shows and other venues, coordinating with staff to ensure prompt delivery of materials and merchandise
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
• Communicate with other senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
• Works directly with management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
• Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization.
• Designs, writes, and oversees the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides; designs layouts and prepares copy.
• Establishes and implements short and long range marketing goals, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement.
• Initiates and implements promotional special events such as, outreach and community events, exhibits, and product or service fairs.
• Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports.
• Initiates and implements direct outreach marketing efforts to potential external customers on behalf of the company.
• Conducts market research and analysis, and establishes data management and tracking systems to improve the organization's marketing efforts.
• Must be able to adhere to a regular work schedule
• Performs miscellaneous job-related duties as assigned.

Qualifications & Skills :

Experience :

Physical Requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is frequently required to communicate with others and must be able to exchange accurate information. This position requires standing, walking driving and bending. The person in this position needs to move about inside the office to access file cabinets, office machinery, etc. This position involves frequent use of office equipment; computer, calculator, copy machine, fax and filing systems. The employee must be able to lift and / or move items up to 20 pounds. Position requires travel to various trade shows. When not traveling to events and shows, this employee is expected to report to the office during their normal work schedule and hours.

Other Criteria :

EEO Statement :

Northern Lights Inc. and its affiliates and family of companies is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.