Vice President of Brand & Integrated Marketing

Vice President of Brand & Integrated Marketing

About the Company

Fast-growing provider of medical insurance for pets

Industry

Consumer Services

Type

Public Company

Founded

2000

Employees

1001-5000

Categories

• Services
• Pets

Specialties

Business Classifications

About the Role

The Company is seeking a VP of Brand & Integrated Marketing to lead the development and execution of marketing strategies that drive brand awareness, consideration, and ultimately, customer and revenue growth. The successful candidate will be responsible for stewarding the brand, leading brand strategy, creative, campaigns, content, and social, and ensuring the brand's storytelling is differentiated and memorable across all channels. This role requires a strategic mindset, a passion for brand building, and the ability to align brand strategies with business objectives. The VP will also be tasked with leading a high-performing team, mentoring, and fostering a culture of creativity and curiosity. Candidates for the VP of Brand & Integrated Marketing position at the company should have a minimum of 15 years of relevant marketing experience, with at least 5 years in marketing leadership roles. A proven track record in developing marketing plans that drive business growth, experience in both B2C and B2B marketing, and a deep understanding of consumer dynamics and cultural trends are essential. The role demands an individual with strong editorial and creative sensibility, a data-driven mindset, and the ability to anticipate market trends and translate insights into actionable strategies. The ideal candidate will be highly collaborative, proactive, and adaptable, with excellent communication and interpersonal skills, capable of influencing and collaborating with senior executives and cross-functional teams.

Hiring Manager Title

Chief Revenue Officer

Travel Percent

Less than 10%

Functions