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Partner Marketing Manager

Partner Marketing Manager

HoneycombNashville, TN, US
23 hours ago
Job type
  • Full-time
Job description

Partner Marketing Manager

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We're working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we've closed Series D funding, scaled past the 200-person mark, and were named to Forbes' America's Best Startups of 2022 and 2023!

We're a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

We're looking for a Partner Marketing Manager who thrives on building relationships, driving joint go-to-market strategies, and creating measurable business impact with our ecosystem of partners. This role requires someone who blends creativity with execution, can navigate ambiguity with confidence, is technically curious, and knows how to tell stories that resonate with customers, partners, and stakeholders alike. You will partner closely across Marketing and with our Channel and Ecosystems team.

You'll own partner marketing initiatives end-to-end from co-marketing campaigns, lead gen, and events to enablement and demand generation ensuring our partners are an extension of our brand and a multiplier for growth. This role requires a marketer who is outcome-oriented, a strong storyteller, technically savvy, and highly collaborative.

Drive Business Impact

  • Design and execute co-marketing programs that deliver pipeline, adoption, and revenue impact.
  • Align with sales, partner and field marketing teams to ensure activities are outcome-driven, not just activity-driven.
  • Build and own joint go to market programs such as webinars, hackathons, workshops, and other in person and virtual events
  • Build campaigns and activities that enhance and amplify our participation in 3rd party events

Act with High Agency & Ownership

  • Collaborate with the Partner team to contribute to GTM plans for partners in the Honeycomb ecosystem.
  • Anticipate roadblocks and creatively problem-solve to move initiatives forward.

    • Be a Force Multiplier

  • Develop scalable frameworks, playbooks, and processes that partners and internal teams can reuse.
  • Break down silos to drive collaboration across marketing, sales, product, and partner orgs to create compelling campaigns and ensure consistent messaging and execution

    • Storytelling & Communication

  • Ability to translate technical partner capabilities into joint value propositions and co-marketing initiatives
  • Create compelling narratives for joint solutions through campaigns, events, and content.
  • Develop enablement assets that empower sales teams to sell better, together.
  • Tailor campaigns and content to diverse partner types (ISVs, SIs, cloud alliances, etc.) and their audiences.
  • Collaborate with SMEs to create blog posts, whitepapers, success stories, podcasts and other materials co-authored with partners.

    • Analytical Decision Making

  • Measure performance of partner marketing initiatives with clear KPIs.
  • Use data to optimize campaigns, iterate, and prove ROI.

    • What you'll bring to the role :

  • 57 years in B2B marketing with at least 2 years focused on partner, alliance, and / or channel marketing.
  • Experience building co-marketing programs with measurable outcomes (pipeline, revenue, adoption).
  • Strong project management skills; comfortable managing multiple stakeholders across organizations.
  • Exceptional written, verbal, and visual communication skills.
  • Technical aptitude : able to grasp and communicate technical concepts, integrations, and joint value propositions.
  • Data-driven mindset with the ability to balance creativity and analytics.
  • Bonus : Experience in SaaS, observability, or developer-focused technologies.
  • Proficient in slack, asana and salesforce.
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