Account Director, Earned Media StrategyNew York, New York, United States

Account Director, Earned Media Strategy

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier business, broadcast, lifestyle, food & beverage, and entertainment outlets, you know how to get stories placed and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what's buzzy, what's next, and how to help brands break through.

You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let's talk.

Responsibilities :

• Build and maintain excellent relationships with top-tier media across business, national / local broadcast, and lifestyle verticals including men's / women's, fitness, food & beverage, wellness, sports, entertainment, and commerce
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
• Approaches client work with curiosity always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches

Competencies :

Basic Qualifications :

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

NYC Salary range : $100,000 - $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.