Account-Based Marketing Strategist

Account-Based Marketing Strategist

Every day, our teams innovate across the world of finance. We collaborate to work smarter, while making a difference. We believe in diversity and inclusivity, giving a voice to everyone on the team. And we celebrate our success together. If you want to make an impact in fintech, we'd like to know : Are you FIS?

About The Role

The Account-Based Marketing Strategist will work collaboratively across multiple teams, platforms, and formats to drive account- and deal-specific campaigns that enhance sales, engagement, and retention, ultimately leading to positive customer behavior. This individual will be responsible for helping execute the Account-Based and Deal-Based Marketing Program at FIS. This position requires managing multiple accounts, creating fresh and engaging campaigns, and collaborating with the team to execute strategic objectives and identify areas for program enhancement and improvement. This position will report to the Senior Director of Account-Based Marketing, supporting specified sales segments.

About The Team

The team consists of marketing professionals who specialize in Account-Based and Deal-Based Marketing. The goal of Account-Based Marketing is to drive a proactive, client-focused marketing and sales approach for a specific client. This collaborative approach between sales and marketing will determine where and how to meet the clients unique business needs and objectives both near- and long-term. The goal of Deal-Based Marketing is to deliver high-value, customized and deal-specific marketing that shapes desired perceptions, enhances FIS competitive positioning and influences buyer decisions. This team utilizes a vast array of MarTech to position FIS and its solutions with the aim of ultimately acquiring a greater share of the clients business and earning their continued loyalty.

What You Will Be Doing

Goal : Advance existing sales opportunities and generate new deals through a targeted, hyper-personalized approach to build stronger relationships with our clients and prospects.

• Responsible for helping plan, organize, and execute programs that advance existing opportunities and generate new deals for the sales team within specific, targeted accounts and contacts.
• Act as liaisons between marketing and sales teams, as well as lines of business and client relations, to develop 1 : 1 tactics designed to penetrate targeted accounts.
• Assist with the design and execution of 1 : 1 marketing initiative to meet pipeline requirements of various account sectors.
• Execute all custom creative treatments for campaign work, as well as deal-specific, co-branded client-facing assets across all digital and offline channels in collaboration with our marketing partners.
• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of ABM and DBM marketing activities.
• Assist in building marketing plans consisting of multi-touch, highly customized programs that support sales strategies.
• Communicate and educate the sales teams regarding new and planned marketing activities and programs.
• Deploy marketing tactics and provide target marketing support on an account or deal using various channels, including print, digital, events, and social media.
• Identify opportunities to improve marketing effectiveness through best-in-class marketing techniques and processes.

What You Will Need

What We Offer You

A career at FIS is more than just a job. Its the change to shape the future of fintech. At FIS, we offer you :

FIS is committed to providing its employees with an exciting career opportunity and competitive compensation. The pay range for this full-time position is $74,460.00 - $121,370.00 and reflects the minimum and maximum target for new hire salaries for this position based on the posted role, level, and location. Within the range, actual individual starting pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Any changes in work location will also impact actual individual starting pay. Please consult with your recruiter about the specific salary range for your preferred location during the hiring process.