Manager, Marketing Technology & Product Strategy

Strategic Manager, Marketing Technology & Product Strategy

We are seeking a strategic manager for marketing technology and product strategy. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.

Sales & Marketing Product Strategy & Roadmap

Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives. Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements. Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI. Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity. Monitor platform performance and utilization, delivering insights and recommendations to leadership.

Marketing Automation & Workflow Integration

Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach. Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution. Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach. Partner with marketing operations to maintain data integrity and compliance across all systems. Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.

Performance Analysis & Optimization

Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms. Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement. Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities. Lead internal communications and training on new features, workflows, and best practices to drive adoption.

Required Skills & Experience : Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools. Proven track record in product strategy and roadmap development for sales and marketing technologies. Strong understanding of marketing workflows, lead lifecycle management, and sales enablement. Analytical skills with experience in A / B testing, funnel analysis, and marketing attribution. Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred. Experience working cross-functionally in a matrixed environment. Bachelor's degree preferred but not required. Experience in B2B or B2B2C marketing environments.

Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages. Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH / ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

Anywhere Real Estate Inc. is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone's next move your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.

EEO Statement : EOE including disability / veteran