Field Marketing Manager

Field Marketing Manager

As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers.

You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team. The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.

What You'll Do

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign / event attribution in Salesforce.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Support partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration.

Who You Are

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

A snapshot of our many perks and benefits as a Cogniter :

Why choose Cognite?

Apply today! If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.

We encourage you to follow us on Cognite LinkedIn; we post all our openings there.

Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.

We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.