Responsibilities
- Analyze and report on business opportunities within channels and specific customers.
- Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue.
- Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail.
- Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns.
Requirements
- Bachelor's Degree in Business, Marketing, or equivalent required.
- 4+ years Business analytics in consumer goods industry required.
- 4+ years Market research of consumer demographics or category required.
- Proficient use of Nielsen, CREST, Scarborough, and Kantar industry sources.
Come and join our Sparkling team!
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