Director of Digital Marketing - Global Touring

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

As the Digital Marketing Director, Touring you will lead the development and execution of strategic digital marketing campaigns that drive ticket sales, fan engagement, and tour visibility for a diverse roster of artists and national live events. You'll work at the intersection of artists, agents, managers, media partners, and internal stakeholders, ensuring every campaign is optimized for performance, aligned with artist branding, and built for fan discovery.

What you will do

• Own the end-to-end digital marketing lifecycle for tours-from pre-sale through show date-developing and executing comprehensive campaigns across paid media (Meta, Google, TikTok, programmatic), CRM, email, SMS, social, and digital advertising channels.
• Guide the development of digital-first creative assets including teasers, animated ads, and social-ready video content. Lead on-site content shoots in collaboration with internal creative teams, ensuring brand consistency, high-quality output, and innovation aligned with industry trends.
• Supervise CRM strategies including audience segmentation, remarketing, and fan outreach via email and SMS. Design and implement audience acquisition and engagement plans using platform insights and past campaign performance.
• Analyze campaign performance across all digital touchpoints, translating data into actionable insights. Provide regular reporting to internal teams, leadership, artists, and external partners to inform strategy and optimize results.
• Work closely with digital platforms (Spotify, Meta, TikTok, etc.), ticketing partners (Ticketmaster, AXS), and internal teams to activate innovative marketing opportunities, integrate tracking technologies, and maximize campaign impact.
• Set and oversee strategic budget allocation, targeting strategies, and platform-specific tactics throughout campaign phases. Continuously identify and share emerging trends and tools to evolve campaign approaches.

Education Qualifications

Experience Qualifications

Skills and Abilities

Qualifications (ALL)

Payscale : $88,169 / yr - $110,000 / yr

Bonus : (If applicable) This position is eligible for a bonus under the current bonus plan requirements.

Benefits : Full-time : We offer a comprehensive benefits package that includes : medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his / her normal description.