Staff Segment Marketing Manager

Staff Segment Marketing Manager

San Diego, CA

Schedule : Standard Office Hours, Hybrid Flexibility

Duration : 6-months

Pay : $70-76 / hr (W2)

Our client is a global leader in genomics and next-generation sequencing technologies, driving innovation in life sciences research and precision medicine.

The Customer Segment Marketing role is responsible for developing, managing, and executing the commercialization and go-to-market strategy for our client's product portfolio within the research customer segment. This key role is pivotal in driving company growth by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across the product portfolio. This position includes building short and long-term marketing strategies, messaging, and plans with prioritized tactics to drive demand across each stage of the customer journey. The role requires global and regional coordination and deep understanding of customers, portfolio, market, and competitive landscape.

Job Responsibilities

In this role, you will lead the development and execution of customer segment marketing strategies. Key responsibilities include :

Strategic Marketing Leadership :

• Define and execute the customer segment marketing strategy in alignment with business goals and ensuring a cohesive brand narrative
• Assess performance and marketing return on investment, reporting to senior leadership with insights and recommendations for improvements
• Build and execute short- and long-term marketing plans aligned with customer journey stages

Customer Insights & Segmentation :

Product & Market Expertise :

Cross-Functional Collaboration :

Knowledge & Skills

Education & Experience

Minimum Qualifications (one of the following) :

Required Experience :

Preferred Qualifications :