Senior Growth Marketing Manager

Sr. Growth Marketing Manager

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Sr. Growth Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you're ready to take on a pivotal role in accelerating our customer acquisition program and shaping brand awareness, we invite you to join our team.

As a Sr. Growth Marketing Manager at Groundfloor, you'll play a key role in executing a high-impact initiative to drive brand awareness and customer acquisition. You have personally executed demand generation campaigns and understand every step from targeting to conversionnot just strategy, but actual hands-on implementation. With a "Growth Hacker'' mindset, you'll be encouraged to explore new channels and take bold swings on campaign concepts.

If you are a highly organized, creative thinker with a proven track record in growth marketing, passionate about results, and eager to contribute to a fast-growing and scaling environment, we encourage you to apply. Join Groundfloor and be a driving force in our journey towards unprecedented success!

This job might be for you if :

• You have an adventurous spirit and curious mindset and are willing to try new approaches and learn what marketing techniques and channels work best for our audience.
• You have experience building and managing affiliate marketing partnerships to expand acquisition channels.
• You are a Google Ads Manager expert with proven experience managing monthly budgets and optimizing campaigns for CPA and ROAS.
• You love to collaborate with product and design teams to maximize your impact.
• You have a deep understanding of digital marketing channels, strategies, and trends, especially funnel optimization.
• You are a GA4 expert who can build dashboards, set up UTM tracking, and establish proper conversion tracking and attribution models.
• Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution.
• Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment.

A day in the life :