Group Marketing Manager CRM Strategic Growth and Innovation

Lifecycle and Digital Marketing Leader

TurboTax is on the hunt for an exceptional Lifecycle and Digital Marketing Leader to pioneer our newly formed CRM Channel Growth and Innovation team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge lead capture and nurture strategies, driving personalization capabilities, shaping our long-term CRM strategic vision, and accelerating channel growth across diverse business segments.

Responsibilities As the Group Marketing Manager for CRM Strategic Growth and Innovation, you will :

• Define and Execute Strategy : Develop the strategic vision and requirements for lead capture and generation, specifically supporting the expansion of TurboTax's Full Service and Business Tax segments.
• Pioneer New Capabilities : Lead the development and launch of nurturing communications across multiple CRM channels, enabling new engagement opportunities.
• Drive Personalization : Chart TurboTax's personalization roadmap, leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.
• Architect Customer Experiences : Design comprehensive customer journeys by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.
• Enhance Automation : Champion the improvement of CRM's automation capabilities, identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.
• Shape Long-Term Vision : Articulate and champion a long-term vision for CRM channel growth and innovation, ensuring alignment with TurboTax's overarching strategic goals.
• Optimize CRM Tech Stack : Provide expert consultation on the enhancement and expansion of the existing CRM technology stack to foster innovation, boost efficiency, and enable new business capabilities.
• Manage CRM as a Product : Define the solutions blueprint and functionality requirements to guide the development and integration of CRM systems, treating CRM as a core product.
• Accelerate Channel Growth : Lead initiatives focused on improving customer health and engagement, while pioneering new channel strategies for sustained CRM growth.
• Govern Data Protocols : Establish and manage complex customer data protocols, including rules for contactable records across diverse marketing channels.
• Lead Mobile Innovation : Act as the mobile growth strategist and expert, driving innovation specifically in mobile channel activation.
• Bridge Product & CRM : Serve as the crucial liaison between the CRM team and Product / Technology departments, ensuring seamless integration and support of CRM needs within broader product strategies.
• Cultivate Ecosystems : Construct and oversee a multi-brand / product CRM ecosystem, fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.

Qualifications We are looking for a leader with :

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California- 213500-289000 Southern California -217259-275500 EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.