Associate Director Marketing, Strategic Customer Growth

Associate Director of Marketing

We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Associate Director of Marketing will be responsible for the strategic customer growth in the US Region for the Medication Administration Portfolio, including the BD Alaris Infusion System, BD Alaris EMR Interoperability, Medication Safety Analytics, Alaris Support Programs, Infusion Preparation & Delivery Consumables, and IV Fluids Portfolio. This role will focus on establishing and coordinating go-to-market (GTM) plans leveraging BD Way of Marketing (BDWOM), GPDS / Launch Excellence Principles, MMS Sales Process and Win Room Operating Model frameworks. The leader will report directly to the Sr. Director of Marketing, Medication Administration-Infusion. This role will partner closely with cross-functional and regional partners to identify opportunities, plan strategies and tactically execute Commercial Excellence through profitable market share growth and portfolio expansion initiatives.

Primary Responsibilities :

• Owner of Capital, Software, Support and Consumables Revenue Growth Achievement
• Own, execute and track US Region annual strategic review (ASR) needle movers and commercial excellence growth initiatives.
• Define and Deliver GTM strategy, Brand Positioning, Segmentation and Insights.
• Execute Omnichannel Brand Campaigns to drive awareness, increase lead generation and opportunity pipeline.
• Drive competitive differentiation and strategies across BD Alaris, BD Medication Administration Vial to Vien, MMS Medication Use Process, BD Connected Care and One BD that advance the world of health and deliver profitable growth.

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At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https : / / bd.com / careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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