Campaign Manager, Paid Social

Company Description

About Publicis Imagine :

"If you can dream it, you can do it"- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN / ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing

Job Description

The role of the Campaign Manager, Social is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Campaign Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. This position will focus on boosting engagement for Hulu TikTok & Instagram handles by monitoring paid performance and recommending organic posts based on current social media trends. NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.

• Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
• Determine appropriate audience & creative selection, campaign investment by channel, and measurement KPIs.
• Provide consistent optimization for engagement of evergreen & cultural moment paid social campaigns to exceed client expectations.
• Crafting paid social strategy based on organic social media trends on Instagram & TikTok.
• Create, review and monitor advertising campaigns across various paid social media channels primarily on Meta and TikTok. Pinterest, Snapchat and Reddit knowledge would be great but not required.
• Recommend, implement, and report optimization recommendations for performance improvements, particularly for engagement performance.
• Assist with managing the client budget tracker and provide actualizations
• Assist with social reporting needs, including developing insights and recommendations within an active campaign.
• Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
• Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
• Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past learnings & new products on Meta & TikTok to inform strategy and planning.
• Manage internal and external communication during all phases of an active social campaign's lifecycle.

Responsibilities

Key Actions :

Qualifications

Preferred Qualifications

Knowledge, Skills, Abilities & Competencies

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $49,305.00 - $68,530.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 10 / 2025.

Veterans Encouraged to Apply

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