Marketing Associate (Demand Generation)

Demand Generation Associate

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector's unique product set aims at training and learning management, continuing education, compliance, workforce scheduling, safety management, and more. Our mission is to empower everyday heroes in the public, educational, and commercial sectors to make safer, smarter, and better decisions.

The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the SDR and sales teams. They will assist in developing and implementing marketing campaigns using a mix of inbound and outbound tactics to generate engagement and pipeline growth.

What You'll Do :

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.
• Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos.

Requirements :

This is a hybrid role at our Cincinnati, OH location.

What You Can Expect From Us :

Friendly, open, and casual work environment (ditch the suit & tie) Comprehensive, quality benefits package effective first o